Five-page websites for independent businesses
Your website should explain the business before you have to.
You know your business better than anyone. The challenge is making that clear to someone who's never met you.
Positioned Right brings your experience, services and ideas together in a clear, considered five-page website—with the words, design and build included for a fixed £1,500.
Let's talk about your websiteThe situation
Your clients understand your value once they speak to you. Your website should get them much closer before that conversation begins.
A website can be perfectly functional and still leave people with only half the picture.
Perhaps your services have evolved, the wording is too general, or the website simply doesn't reflect the quality of the business behind it.
Positioned Right helps you communicate what you do, what makes your approach different and why someone should choose to work with you.
This works particularly well when:
- Your business has an existing name, identity and services.
- You have knowledge, experience and useful information to draw from.
- One person can coordinate feedback and approvals.
You don't need to have the perfect words ready. Helping you find them is part of the work.
The person behind the work
I'm Daniel Manning, founder of Positioned Right.
For 25 years, I've worked closely with private clients, understanding what matters to them, making thoughtful choices and helping them present themselves in a way that feels right.
Much of that experience has been in personal styling, where listening, good judgement and attention to detail are just as important as the finished result.
Positioned Right brings that same approach to websites.
I lead each engagement personally, from understanding the business and shaping its message through to reviewing the finished site. A structured process supports the writing, design and build, allowing the work to remain personal, focused and clearly defined.
The approachPersonal attention, with a clear process behind it.
The aimA website that feels true to your business and makes sense to someone discovering it for the first time.
Working examples
Different businesses should feel different.
The examples below are fictional website concepts, created to show how different businesses can be presented within the same five-page format.
Each has its own character, tone and visual approach. They are demonstrations of what's possible, not commissioned client projects.
The engagement
Five pages, complete copy and a finished website.
You bring the knowledge of your business. Positioned Right brings the writing, design and technical production together.
The scope is deliberately straightforward, so you know what's included, what you're paying and what to expect.
Included
- A focused intake and refinement of your website's key messages
- Complete copy for five agreed pages
- Responsive website design and build
- SEO foundations, including page titles, descriptions and heading structure
- Provision for required legal or regulatory content, where applicable
- One consolidated round of revisions
- Final website handover and supporting notes
The engagement works with your existing business identity. It doesn't include naming, logo design, a complete rebrand, complex website functionality or ongoing brand strategy.
How it works
- 1We have a conversation.
We talk about your business, your existing website if you have one, and what you'd like to improve. I'll confirm whether the engagement is a good fit and agree the scope and timing with you.
- 2We get started.
The £750 deposit secures the engagement. You'll complete a focused intake so I can understand your business, services, audience and the material we have to work with.
- 3I put it together.
I develop the website's message, prepare the copy and oversee the design and build. You'll receive a complete draft to review.
- 4We refine and finish.
You provide one consolidated set of feedback. Agreed changes are made, you approve the finished website and the remaining £750 is paid before handover.
You'll remain responsible for confirming the accuracy of your business information and obtaining any required legal, regulatory or third-party approvals.
Get in touch
What isn't your website getting across?
Tell me a little about your business, share your website if you have one, and let me know what you'd like to change or communicate more clearly.
I'll take a look and let you know whether Positioned Right is the right fit.
hello@positionedright.com