Websites for founder-led businesses
Your website should explain the business before you have to.
You know what makes your business valuable. The challenge is making that clear to someone who has never met you.
Positioned Right shapes your experience, services and ideas into the right website for your business — with the copy, design and build included.
Let's talk about your websiteThe situation
Your clients understand your value once they speak to you. Your website could get them much closer before that conversation begins.
A website can be perfectly functional and still leave people with only half the picture.
Perhaps your services have evolved, the wording is too general, or the website simply doesn't reflect the quality of the business behind it.
Positioned Right helps you communicate what you do, what makes your approach different and why someone should choose to work with you.
This works particularly well when:
- Your business is built around your expertise, experience or personal approach.
- You have an existing name, identity and established services.
- You have useful information to draw from and someone who can make the final decisions.
You don't need to have the perfect words ready. Helping you find them is part of the work.
The person behind the work
I'm Daniel.
For 25 years, I've worked closely with private clients, understanding what matters to them, making thoughtful choices and helping them present themselves in a way that feels right.
Much of that experience has been in personal styling, where listening, good judgement and attention to detail are just as important as the finished result.
Positioned Right brings that same approach to websites.
I lead each engagement personally, from understanding the business and shaping its message through to reviewing the finished site. A structured process supports the writing, design and build, allowing the work to remain personal, focused and clearly defined.
The approachPersonal attention, with a clear process behind it.
The aimA website that feels true to your business and makes sense to someone discovering it for the first time.
Working examples
Different businesses should feel different.
The examples below are fictional website concepts, created to show how different businesses can be presented online.
Each has its own character, tone and visual approach. They are demonstrations of what's possible, not commissioned client projects.
The engagement
The right website for your business. Written, designed and built.
You bring the knowledge of your business. Positioned Right brings the writing, design and technical production together.
I recommend the appropriate scope for what your business needs — one focused page or up to five pages — without creating unnecessary pages.
The scope remains deliberately straightforward, so you know what's included, what you're paying and what to expect.
Included
- A focused intake and refinement of your website's key messages
- Recommendation and agreement of the appropriate website scope
- Complete copy for the agreed one-page or up-to-five-page website
- Responsive website design and build
- SEO foundations, including page titles, descriptions and heading structure
- Provision for required legal or regulatory content, where applicable
- One consolidated round of revisions
- Final website handover and supporting notes
The engagement works with your existing business identity. It doesn't include naming, logo design, a complete rebrand, complex website functionality or ongoing brand strategy.
How it works
- 1We have a conversation.
We talk about your business, your existing website if you have one, and what you'd like to improve. I'll confirm whether the engagement is a good fit, recommend the appropriate scope and agree the timing with you.
- 2We get started.
A 50% deposit — £550 for a one-page website or £750 for a website of up to five pages — secures the engagement. You'll complete a focused intake so I can understand your business, services, audience and the material we have to work with.
- 3I put it together.
I develop the website's message and agreed page structure, prepare the copy and oversee the design and build. You'll receive a complete draft to review.
- 4We refine and finish.
You provide one consolidated set of feedback. Agreed changes are made, you approve the finished website and the remaining 50% is paid before handover.
You'll remain responsible for confirming the accuracy of your business information and obtaining any required legal, regulatory or third-party approvals.
Questions
What you may want to know.
- How do we decide which website I need?
- After our first conversation, I'll recommend the scope that best explains your business. The aim is to include every page that serves a purpose, without creating pages simply to make the website larger.
- How do payments work?
- A 50% deposit is payable before work begins. The remaining 50% is payable after you approve the finished website and before handover.
- How many revisions are included?
- Both packages include one consolidated round of revisions, based on one complete set of feedback.
- What sits outside these packages?
- More than five pages, naming, logo design, a complete rebrand, complex website functionality and ongoing brand strategy are outside the defined engagement.
Get in touch
Let's take a fresh look at your website.
You don't need to know what needs changing, or even be sure that anything does.
Tell me a little about your business and share your website, if you have one. I'll take a look and let you know whether I see an opportunity for Positioned Right to help.
hello@positionedright.com